Designed in 2002 for HM Revenue and Customs, and used for all communication from the HMRC, the agency responsible for collecting the bulk of tax revenue, and strengthening the UK’s frontiers.
The brief defined ‘clarity, authority and accuracy’ as key traits.
From the nation’s tax returns to new signage at airports and sea ports, the roll out of the identity continues throughout the United Kingdom. The typefaces Modena, on which HMRC Modena is based, is available for download.