New Sky

  • A decade ago, when it was new, Sky made the latest technology easy. We’re all savvy now and it’s not about the technology anymore, it’s about us.

    Redrawn and remodeled, the new logo introduces typographic forms that are the building blocks of a wider indenty refresh for the brand.

  • Typography has always been a high definition profession, but previously designing for television meant certain technological limitations. With the advent of HDtv, good design for broadcast is an asset and needs to be as good as the best of the entertainment.