Sunglass Hut is the global leader in sunwear retail with over 1800 stores around the world.
The brand was synonymous with sun, sea and sand but its customers were becoming increasingly sophisticated and were looking for luxury fashion brands which made them look cool.
The new Sunglass Hut brand, designed to appear cool and contemporary from the carefully crafted logo and instore materials to the stores themselves.
Typography for Wolff Olins.
