Modena has been developed over a period of ten years as a versatile a family with clean graphic presence. Its proportions are slightly condensed, having a vertical dynamic that is balanced by the unique horizontal forms of the counters. The family of five weights and italics has been carefully designed to communicate confidence and authority in a rational and open way. Modena is suitable for a variety of applications including healthcare, finance, transport and culture.
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Established in 1991, Newlyn has maintained leadership of creative thinking within corporate and brand identity design. This position has been demonstrated with work for some of the worlds largest organisations across every continent.
Whilst focused on creation of image and its role in shaping culture, Miles Newlyn also speaks to audiences on branding and breaking the paradigm to build better markets.